How long should a blog post be?

Tools of the Trade

Over the years I’ve written content for the home remodeling industry, automotive websites, interior design blogs and electronic newsletters for the energy industry. As a freelance writer talking to a prospective client about a possible blog post I always start with the same first question. “How many words are we talking about?” This usually throws them because clients are not in the business of counting words. The good news is, I am.